Your nonprofit has a terrific story to tell. You help feed hundreds of people each year or you tutor dozens of children after school every day.

But how do you tell people about the great work that you are doing? How can you connect with your audience?

With a story.

Today sponsor Borden Perlman Salisbury & Kelly brought storytelling guru Andy Goodman of The Goodman Center came to New Jersey to speak to our nonprofits about the elements of a great story.

Among his lessons:

  • Give your readers a reason to care.
  • Don’t overwhelm them with too much information too soon.
  • Include dialogue in your stories.
  • Stories come alive with scenes. Summary is connective tissue.

Andy generously shared his presentation with us. It is available here.