Andy GoodmanJoin us for Storytelling 2.0, featuring Andy Goodman.

This free seminar is sponsored by Borden, Perlman, Salisbury & Kelly.

If you attended Andy Goodman’s workshop, “Change the Story, Change the World” last May, this is your opportunity to go deeper into the craft of storytelling. (And even if you didn’t attend, Andy will begin this year’s session with a brief refresher to bring you up to speed quickly.)

Learn more about “The 7 Distinguishing Characteristics of Dramatic Narrative”; learn how to avoid “The 10 Most Common Mistakes in Nonprofit Storytelling”; and find out how to conduct interviews that elicit the whole story.

Andy Goodman is co-founder of The Goodman Center and is an internationally recognized expert on storytelling. Along with the book, Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.

He has been invited to speak at Harvard’s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, as well as at major foundation and nonprofit conferences across North America. He serves on the board of directors of Imagine LA, an organization working to end homelessness in Los Angeles, and is currently developing a course on storytelling for the African Leadership University. To learn more about his work, please visit

For 25 years, the Princeton Area Community Foundation has been helping educate nonprofits and build strong communities.

The seminar is free, but registration is required.

DATE: June 16

TIME: 9 a.m.

PLACE: Greenacres Country Club

ADDRESS: 2170 Lawrence Road  Lawrenceville NJ 08648